The top 100 most visited shopping websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | play.google.com | 669M | +84M | ||
| 2 | amazon.com | 502M | +50M | ||
| 3 | amazon.in | 150M | +9.9M | ||
| 4 | ↑1 | rakuten.co.jp | 117M | +747K | |
| 5 | ↓1 | amazon.de | 112M | −9.6M | |
| 6 | amazon.co.jp | 111M | +8.9M | ||
| 7 | flipkart.com | 103M | +2.4M | ||
| 8 | amazon.co.uk | 99M | +504K | ||
| 9 | mercadolivre.com.br | 87M | +652K | ||
| 10 | ↑1 | trendyol.com | 84M | +1.2M | |
| 11 | ↑4 | ebay.com | 82M | +7.1M | |
| 12 | ↑1 | amazon.fr | 80M | +2.0M | |
| 13 | ↓3 | etsy.com | 77M | −5.8M | |
| 14 | allegro.pl | 76M | −1.2M | ||
| 15 | ↓3 | walmart.com | 76M | −4.6M | |
| 16 | nike.com | 76M | +6.1M | ||
| 17 | shopee.co.id | 65M | +332K | ||
| 18 | ↑1 | amazon.it | 63M | +1.9M | |
| 19 | ↓1 | sahibinden.com | 63M | +292K | |
| 20 | target.com | 62M | +521K | ||
| 21 | tokopedia.com | 58M | −2.8M | ||
| 22 | mercadolibre.com.mx | 56M | +50K | ||
| 23 | amazon.es | 50M | +2.6M | ||
| 24 | mercadolibre.com.ar | 49M | +1.2M | ||
| 25 | justdial.com | 47M | −906K | ||
| 26 | ↑1 | zara.com | 45M | −557K | |
| 27 | ↓1 | aliexpress.com | 43M | −3.1M | |
| 28 | hm.com | 42M | −3.0M | ||
| 29 | hepsiburada.com | 40M | −1.0M | ||
| 30 | olx.pl | 37M | −840K | ||
| 31 | ↑4 | amazon.com.br | 36M | +4.6M | |
| 32 | ↓1 | leboncoin.fr | 35M | −1.5M | |
| 33 | blibli.com | 34M | −317K | ||
| 34 | bestbuy.com | 32M | −876K | ||
| 35 | ↑3 | amazon.ca | 32M | +3.0M | |
| 36 | my-best.com | 30M | +135K | ||
| 37 | ↑23 | pandora.net | 30M | +9.8M | |
| 38 | ↓1 | ozon.ru | 30M | −336K | |
| 39 | ↓7 | shein.com | 29M | −7.0M | |
| 40 | olx.ua | 29M | +415K | ||
| 41 | ↑10 | lazada.co.id | 27M | +5.1M | |
| 42 | ↓3 | akakce.com | 26M | −2.3M | |
| 43 | ↓2 | skroutz.gr | 26M | −1.6M | |
| 44 | ↑4 | kakaku.com | 26M | +2.0M | |
| 45 | ↓1 | magazineluiza.com.br | 25M | +1.4M | |
| 46 | thegioididong.com | 25M | +1.2M | ||
| 47 | ↓4 | amazon.com.mx | 24M | −943K | |
| 48 | ↓6 | shopee.com.br | 23M | −2.7M | |
| 49 | costco.com | 23M | −146K | ||
| 50 | ↑5 | olx.com.br | 23M | +1.3M | |
| 51 | ↓4 | kleinanzeigen.de | 22M | −1.2M | |
| 52 | ↑11 | marksandspencer.com | 22M | +3.8M | |
| 53 | ↑3 | nordstrom.com | 22M | +478K | |
| 54 | ↑10 | myntra.com | 22M | +3.6M | |
| 55 | ↓1 | shopee.co.th | 21M | −235K | |
| 56 | ↑2 | argos.co.uk | 21M | +891K | |
| 57 | emag.ro | 21M | +399K | ||
| 58 | ↓6 | rozetka.com.ua | 21M | −1.2M | |
| 59 | ↓9 | shopee.vn | 21M | −1.7M | |
| 60 | ↓15 | americanas.com.br | 20M | −3.2M | |
| 61 | ↓2 | craigslist.org | 20M | −35K | |
| 62 | ↑5 | elcorteingles.es | 20M | +2.7M | |
| 63 | ↓2 | macys.com | 19M | −109K | |
| 64 | ↓11 | ebay.co.uk | 19M | −2.5M | |
| 65 | next.co.uk | 19M | +942K | ||
| 66 | ↑8 | fnac.com | 19M | +3.9M | |
| 67 | ↓5 | mercadolibre.com.co | 17M | −1.3M | |
| 68 | ↑2 | idealo.de | 16M | +660K | |
| 69 | zalando.de | 16M | −227K | ||
| 70 | ↑2 | bol.com | 15M | +201K | |
| 71 | ↑7 | mercari.com | 15M | +1.3M | |
| 72 | ↓1 | shopify.com | 15M | −4.3K | |
| 73 | ↑11 | adidas.com | 15M | +2.5M | |
| 74 | ↑9 | liverpool.com.mx | 15M | +2.1M | |
| 75 | ↑5 | mediaexpert.pl | 14M | +593K | |
| 76 | ↓8 | shopee.tw | 14M | −2.2M | |
| 77 | ↓2 | ebay.de | 14M | −831K | |
| 78 | New | fptshop.com.vn | 14M | +2.2M | |
| 79 | New | falabella.com | 14M | +2.5M | |
| 80 | ↓14 | kohls.com | 13M | −3.6M | |
| 81 | olx.ro | 13M | −390K | ||
| 82 | ↓3 | smythstoys.com | 13M | −652K | |
| 83 | ↓10 | mediamarkt.de | 13M | −1.9M | |
| 84 | New | max.com | 13M | +2.0M | |
| 85 | ↑9 | ugg.com | 13M | +1.2M | |
| 86 | ↓9 | uniqlo.com | 13M | −1.3M | |
| 87 | New | ica.se | 13M | +3.4M | |
| 88 | ↓6 | dienmayxanh.com | 13M | −478K | |
| 89 | ↓13 | otto.de | 13M | −1.5M | |
| 90 | New | louisvuitton.com | 13M | +1.5M | |
| 91 | New | kmart.com.au | 12M | +1.2M | |
| 92 | ↑8 | couponfollow.com | 12M | +696K | |
| 93 | ↓1 | alibaba.com | 12M | −99K | |
| 94 | ↓7 | mercadolibre.cl | 12M | −650K | |
| 95 | New | tesco.com | 12M | +1.8M | |
| 96 | temu.com | 12M | +43K | ||
| 97 | New | farfetch.com | 12M | +1.9M | |
| 98 | ↑1 | meesho.com | 12M | +159K | |
| 99 | ↓2 | asos.com | 12M | −70K | |
| 100 | ↓10 | amazon.com.au | 12M | −572K |
Websites that changed positions within the top 100 rankings in January 2025.
Rank | Website | Change | |
|---|---|---|---|
| 87 | ica.se | ↑32 | |
| 79 | falabella.com | ↑26 | |
| 37 | pandora.net | ↑23 | |
| 78 | fptshop.com.vn | ↑23 | |
| 84 | max.com | ↑20 | |
| 97 | farfetch.com | ↑17 | |
| 90 | louisvuitton.com | ↑16 | |
| 91 | kmart.com.au | ↑16 | |
| 95 | tesco.com | ↑16 | |
| 52 | marksandspencer.com | ↑11 |
Rank | Website | Change | |
|---|---|---|---|
| 60 | americanas.com.br | ↓15 | |
| 80 | kohls.com | ↓14 | |
| 89 | otto.de | ↓13 | |
| 64 | ebay.co.uk | ↓11 | |
| 83 | mediamarkt.de | ↓10 | |
| 100 | amazon.com.au | ↓10 | |
| 59 | shopee.vn | ↓9 | |
| 86 | uniqlo.com | ↓9 | |
| 76 | shopee.tw | ↓8 | |
| 39 | shein.com | ↓7 |
Or get a free Ahrefs Webmaster Tools account →