The top 10 most visited shopping websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ica.se | 13M | +3.3M | ||
| 2 | elgiganten.se | 4.3M | −94K | ||
| 3 | blocket.se | 3.9M | −174K | ||
| 4 | ↑1 | clasohlson.com | 3.3M | +257K | |
| 5 | ↑1 | prisjakt.nu | 3.0M | −45K | |
| 6 | ↑3 | coop.se | 2.8M | +580K | |
| 7 | ↓3 | zalando.se | 2.7M | −318K | |
| 8 | amazon.se | 2.6M | +145K | ||
| 9 | ↓2 | hm.com | 2.3M | −200K | |
| 10 | biltema.se | 2.2M | +126K |
Websites that changed positions within the top 10 rankings in January 2025.
Rank | Website | Change | |
|---|---|---|---|
| 6 | coop.se | ↑3 | |
| 4 | clasohlson.com | ↑1 | |
| 5 | prisjakt.nu | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 7 | zalando.se | ↓3 | |
| 9 | hm.com | ↓2 | |
| 1 | ica.se |
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