The top 10 most visited shopping websites in Germany by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | amazon.de | 102M | −8.4M | ||
| 2 | kleinanzeigen.de | 22M | −1.2M | ||
| 3 | ↑1 | idealo.de | 16M | +614K | |
| 4 | ↓1 | zalando.de | 15M | −222K | |
| 5 | ↑1 | ebay.de | 13M | −828K | |
| 6 | ↓1 | mediamarkt.de | 13M | −1.8M | |
| 7 | otto.de | 12M | −1.5M | ||
| 8 | play.google.com | 12M | +1.3M | ||
| 9 | markt.de | 8.6M | +522K | ||
| 10 | New | rossmann.de | 6.8M | +385K |
Websites that changed positions within the top 10 rankings in January 2025.
Rank | Website | Change | |
|---|---|---|---|
| 3 | idealo.de | ↑1 | |
| 5 | ebay.de | ↑1 | |
| 10 | rossmann.de | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 4 | zalando.de | ↓1 | |
| 6 | mediamarkt.de | ↓1 | |
| 1 | amazon.de |
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