The top 10 most visited shopping websites in Italy by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | amazon.it | 63M | +1.8M | ||
| 2 | ↑1 | play.google.com | 13M | +1.3M | |
| 3 | ↓1 | subito.it | 11M | −590K | |
| 4 | zalando.it | 6.1M | −254K | ||
| 5 | ↑1 | ebay.it | 5.7M | −161K | |
| 6 | ↓1 | mediaworld.it | 5.4M | −599K | |
| 7 | unieuro.it | 3.9M | −929K | ||
| 8 | trovaprezzi.it | 3.8M | +499K | ||
| 9 | New | pandora.net | 2.8M | +981K | |
| 10 | ↓1 | zara.com | 2.7M | −255K |
Websites that changed positions within the top 10 rankings in January 2025.
Rank | Website | Change | |
|---|---|---|---|
| 9 | pandora.net | ↑9 | |
| 2 | play.google.com | ↑1 | |
| 5 | ebay.it | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 3 | subito.it | ↓1 | |
| 6 | mediaworld.it | ↓1 | |
| 10 | zara.com | ↓1 |
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