The top 10 most visited shopping websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | trademe.co.nz | 2.4M | −141K | ||
| 2 | thewarehouse.co.nz | 2.2M | +390K | ||
| 3 | kmart.co.nz | 1.2M | +38K | ||
| 4 | farmers.co.nz | 1.1M | +108K | ||
| 5 | noelleeming.co.nz | 959K | +3.7K | ||
| 6 | play.google.com | 854K | +80K | ||
| 7 | newworld.co.nz | 852K | +107K | ||
| 8 | woolworths.co.nz | 804K | +109K | ||
| 9 | ↑1 | jbhifi.co.nz | 712K | +167K | |
| 10 | ↓1 | amazon.com | 563K | +8.2K |
Websites that changed positions within the top 10 rankings in January 2025.
Rank | Website | Change | |
|---|---|---|---|
| 9 | jbhifi.co.nz | ↑1 | |
| 1 | trademe.co.nz | ||
| 2 | thewarehouse.co.nz |
Rank | Website | Change | |
|---|---|---|---|
| 10 | amazon.com | ↓1 | |
| 1 | trademe.co.nz | ||
| 2 | thewarehouse.co.nz |
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