The top 10 most visited shopping websites in Japan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | rakuten.co.jp | 116M | +743K | ||
| 2 | amazon.co.jp | 110M | +8.9M | ||
| 3 | ↑1 | kakaku.com | 25M | +2.0M | |
| 4 | ↓1 | my-best.com | 25M | +358K | |
| 5 | mercari.com | 14M | +1.1M | ||
| 6 | play.google.com | 12M | −113K | ||
| 7 | p-world.co.jp | 8.9M | +1.4M | ||
| 8 | ↑1 | zozo.jp | 8.7M | +1.3M | |
| 9 | ↑1 | biccamera.com | 7.1M | +48K | |
| 10 | ↓2 | uniqlo.com | 6.6M | −846K |
Websites that changed positions within the top 10 rankings in January 2025.
Rank | Website | Change | |
|---|---|---|---|
| 3 | kakaku.com | ↑1 | |
| 8 | zozo.jp | ↑1 | |
| 9 | biccamera.com | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 10 | uniqlo.com | ↓2 | |
| 4 | my-best.com | ↓1 | |
| 1 | rakuten.co.jp |
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