The top 10 most visited shopping websites in Australia by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ↑1 | kmart.com.au | 12M | +1.2M | |
| 2 | ↓1 | amazon.com.au | 11M | −468K | |
| 3 | jbhifi.com.au | 10M | +843K | ||
| 4 | bigw.com.au | 8.7M | +957K | ||
| 5 | ↑2 | woolworths.com.au | 6.1M | +1.8M | |
| 6 | myer.com.au | 4.8M | +499K | ||
| 7 | ↑1 | coles.com.au | 4.8M | +892K | |
| 8 | ↓3 | ebay.com.au | 4.3M | −125K | |
| 9 | New | harveynorman.com.au | 3.7M | +547K | |
| 10 | ↓1 | target.com.au | 3.5M | +147K |
Websites that changed positions within the top 10 rankings in January 2025.
Rank | Website | Change | |
|---|---|---|---|
| 5 | woolworths.com.au | ↑2 | |
| 9 | harveynorman.com.au | ↑2 | |
| 1 | kmart.com.au | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 8 | ebay.com.au | ↓3 | |
| 2 | amazon.com.au | ↓1 | |
| 10 | target.com.au | ↓1 |
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