The top 100 most visited beauty and fitness websites in the World by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | yelp.com | 123M | +5.4M | ||
| 2 | journaldesfemmes.fr | 20M | +1.3M | ||
| 3 | elle.com | 16M | −2.2M | ||
| 4 | ↑1 | cosme.net | 10M | +620K | |
| 5 | ↓1 | sephora.com | 10M | −1.7M | |
| 6 | ulta.com | 7.9M | +713K | ||
| 7 | ↑3 | bathandbodyworks.com | 7.6M | +1.8M | |
| 8 | ↑1 | elle.fr | 7.3M | +1.1M | |
| 9 | ↓1 | fragrantica.com | 6.4M | +197K | |
| 10 | ↓3 | fimela.com | 6.3M | −445K | |
| 11 | ↑5 | superdrug.com | 5.1M | +999K | |
| 12 | allthingshair.com | 4.9M | +579K | ||
| 13 | sephora.fr | 4.6M | +315K | ||
| 14 | ↓3 | byrdie.com | 4.2M | −1.2M | |
| 15 | ↓1 | primor.eu | 4.1M | −103K | |
| 16 | ↑1 | allure.com | 3.9M | +36K | |
| 17 | ↓2 | nykaa.com | 3.8M | −281K | |
| 18 | ↑1 | boticario.com.br | 3.6M | +253K | |
| 19 | ↓1 | femmeactuelle.fr | 3.5M | +111K | |
| 20 | makeup.com.ua | 3.4M | +169K | ||
| 21 | glamour.com | 3.4M | +306K | ||
| 22 | kinarino.jp | 3.2M | +259K | ||
| 23 | ↑3 | marieclaire.com.tw | 3.2M | +409K | |
| 24 | ↓1 | douglas.de | 3.2M | +227K | |
| 25 | ↑8 | rituals.com | 3.1M | +657K | |
| 26 | ↑1 | lipscosme.com | 2.8M | +75K | |
| 27 | ↓3 | fresha.com | 2.8M | −51K | |
| 28 | ↑6 | charlottetilbury.com | 2.7M | +276K | |
| 29 | ↑2 | planetfitness.com | 2.7M | +133K | |
| 30 | ↑11 | loccitane.com | 2.6M | +557K | |
| 31 | ↓3 | biteki.com | 2.6M | −81K | |
| 32 | ↑3 | druni.es | 2.6M | +146K | |
| 33 | ↓3 | garotacomlocal.com | 2.6M | +1.7K | |
| 34 | ↑2 | instyle.com | 2.5M | +121K | |
| 35 | ↓10 | glamourmagazine.co.uk | 2.5M | −315K | |
| 36 | ↓7 | sephora.com.br | 2.4M | −135K | |
| 37 | ↓5 | clara.es | 2.4M | −140K | |
| 38 | ↑12 | fragrantica.es | 2.3M | +494K | |
| 39 | ↑9 | notino.pl | 2.3M | +425K | |
| 40 | ↑5 | shiseido.co.jp | 2.2M | +268K | |
| 41 | ↓3 | perfectcorp.com | 2.2M | +5.1K | |
| 42 | ↑4 | natura.com.br | 2.2M | +252K | |
| 43 | ↑13 | lush.com | 2.1M | +524K | |
| 44 | ↓5 | flaconi.de | 2.1M | −66K | |
| 45 | ↓8 | belezanaweb.com.br | 2.1M | −157K | |
| 46 | ↓4 | nocibe.fr | 2.0M | +40K | |
| 47 | ↑10 | glamour.mx | 2.0M | +374K | |
| 48 | ↑13 | dilei.it | 1.9M | +458K | |
| 49 | ↑2 | planity.com | 1.9M | +76K | |
| 50 | ↑4 | sephora.it | 1.9M | +164K | |
| 51 | ↑1 | soldejaneiro.com | 1.8M | +42K | |
| 52 | ↑1 | therighthairstyles.com | 1.8M | +59K | |
| 53 | ↓4 | brigitte.de | 1.7M | −75K | |
| 54 | ↓10 | thecut.com | 1.7M | −303K | |
| 55 | ↓8 | cancam.jp | 1.7M | −193K | |
| 56 | ↑4 | matas.dk | 1.6M | +166K | |
| 57 | ↑1 | lyko.com | 1.6M | +42K | |
| 58 | ↑6 | lorealparisusa.com | 1.6M | +162K | |
| 59 | ↑7 | kicks.se | 1.6M | +215K | |
| 60 | ↓5 | popsugar.com | 1.6M | −137K | |
| 61 | ↑28 | elfcosmetics.com | 1.5M | +494K | |
| 62 | ↑1 | sephora.com.tr | 1.5M | +62K | |
| 63 | ↓1 | greatclips.com | 1.5M | +4.9K | |
| 64 | ↑1 | iodonna.it | 1.5M | +6.3K | |
| 65 | ↑2 | glamour.de | 1.4M | +70K | |
| 66 | ↑29 | lovecosmetic.jp | 1.3M | +364K | |
| 67 | ↑5 | sephora.pl | 1.3M | +79K | |
| 68 | ↑7 | braun.com | 1.3M | +117K | |
| 69 | ↓10 | lookfantastic.com | 1.3M | −253K | |
| 70 | ↑4 | sallybeauty.com | 1.3M | +80K | |
| 71 | ghdhair.com | 1.3M | +26K | ||
| 72 | ↑19 | loreal-paris.com.br | 1.3M | +260K | |
| 73 | ↑15 | notino.it | 1.2M | +172K | |
| 74 | ↓5 | kikocosmetics.com | 1.2M | −85K | |
| 75 | ↓2 | stylecaster.com | 1.2M | −7.6K | |
| 76 | ↓8 | i-voce.jp | 1.2M | −160K | |
| 77 | ↓7 | oriflame.com | 1.2M | −97K | |
| 78 | ↑3 | wella.com | 1.2M | +54K | |
| 79 | ↓2 | cosme.com | 1.2M | −39K | |
| 80 | ↑13 | 25ans.jp | 1.2M | +174K | |
| 81 | ↑16 | femaledaily.com | 1.1M | +186K | |
| 82 | ↑3 | spacenk.com | 1.1M | +56K | |
| 83 | mendeserve.com | 1.1M | +13K | ||
| 84 | ↓5 | yesstyle.com | 1.1M | −91K | |
| 85 | New | sephora.com.mx | 1.1M | +181K | |
| 86 | ↓2 | urbancompany.com | 1.1M | −10.0K | |
| 87 | ↑12 | eudora.com.br | 1.1M | +118K | |
| 88 | ↑6 | inkbox.com | 1.1M | +84K | |
| 89 | ↑11 | mrkoll.se | 1.0M | +122K | |
| 90 | ↓12 | anytimefitness.com | 1.0M | −139K | |
| 91 | ↓4 | notino.ro | 1.0M | −16K | |
| 92 | ↓12 | tlife.gr | 1.0M | −78K | |
| 93 | ↓17 | wizaz.pl | 1.0M | −165K | |
| 94 | ↓12 | beauty321.com | 1.0M | −69K | |
| 95 | New | sephora.co.uk | 1.0M | +94K | |
| 96 | ↓4 | basic-fit.com | 1.0M | +25K | |
| 97 | New | sephora.es | 980K | +150K | |
| 98 | New | douglas.nl | 973K | +270K | |
| 99 | New | douglas.pl | 972K | +278K | |
| 100 | ↓14 | self.com | 941K | −113K |
Websites that changed positions within the top 100 rankings in January 2025.
Rank | Website | Change | |
|---|---|---|---|
| 98 | douglas.nl | ↑31 | |
| 99 | douglas.pl | ↑31 | |
| 66 | lovecosmetic.jp | ↑29 | |
| 61 | elfcosmetics.com | ↑28 | |
| 72 | loreal-paris.com.br | ↑19 | |
| 85 | sephora.com.mx | ↑18 | |
| 81 | femaledaily.com | ↑16 | |
| 73 | notino.it | ↑15 | |
| 43 | lush.com | ↑13 | |
| 48 | dilei.it | ↑13 |
Rank | Website | Change | |
|---|---|---|---|
| 93 | wizaz.pl | ↓17 | |
| 100 | self.com | ↓14 | |
| 90 | anytimefitness.com | ↓12 | |
| 92 | tlife.gr | ↓12 | |
| 94 | beauty321.com | ↓12 | |
| 35 | glamourmagazine.co.uk | ↓10 | |
| 54 | thecut.com | ↓10 | |
| 69 | lookfantastic.com | ↓10 | |
| 45 | belezanaweb.com.br | ↓8 | |
| 55 | cancam.jp | ↓8 |
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