The top 100 most visited websites in New Zealand by Ahrefs organic search traffic estimates. Updated monthly.
Websites that changed positions within the top 100 rankings in January 2025.
Rank | Website | Change | |
|---|---|---|---|
| 42 | harveynorman.co.nz | ↑22 | |
| 59 | chemistwarehouse.co.nz | ↑22 | |
| 98 | skyscanner.co.nz | ↑17 | |
| 70 | doc.govt.nz | ↑14 | |
| 91 | moneyhub.co.nz | ↑13 | |
| 87 | samsung.com | ↑12 | |
| 76 | bedbathandbeyond.co.nz | ↑11 | |
| 88 | xero.com | ↑10 | |
| 38 | nzpost.co.nz | ↑9 | |
| 32 | netflix.com | ↑7 |
Rank | Website | Change | |
|---|---|---|---|
| 92 | xe.com | ↓13 | |
| 28 | woolworths.co.nz | ↓10 | |
| 77 | healthpoint.co.nz | ↓10 | |
| 62 | booking.com | ↓9 | |
| 36 | seek.co.nz | ↓7 | |
| 65 | paknsave.co.nz | ↓7 | |
| 16 | microsoft.com | ↓6 | |
| 46 | nzta.govt.nz | ↓6 | |
| 75 | immigration.govt.nz | ↓6 | |
| 82 | locanto.co.nz | ↓6 |
Or get a free Ahrefs Webmaster Tools account →