The top 10 most visited beauty and fitness websites in Sweden by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | kicks.se | 1.6M | +215K | ||
| 2 | lyko.com | 1.3M | +163K | ||
| 3 | mrkoll.se | 1.0M | +122K | ||
| 4 | elle.se | 793K | +58K | ||
| 5 | bokadirekt.se | 548K | +10K | ||
| 6 | sephora.se | 293K | −9.9K | ||
| 7 | ↑1 | nordicfeel.se | 252K | +10K | |
| 8 | ↑1 | cocopanda.se | 239K | +13K | |
| 9 | ↓2 | caiacosmetics.se | 224K | −19K | |
| 10 | New | rituals.com | 205K | +29K |
Websites that changed positions within the top 10 rankings in January 2025.
Rank | Website | Change | |
|---|---|---|---|
| 10 | rituals.com | ↑2 | |
| 7 | nordicfeel.se | ↑1 | |
| 8 | cocopanda.se | ↑1 |
Rank | Website | Change | |
|---|---|---|---|
| 9 | caiacosmetics.se | ↓2 | |
| 1 | kicks.se | ||
| 2 | lyko.com |
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