The top 10 most visited beauty and fitness websites in Pakistan by Ahrefs organic search traffic estimates. Updated monthly.
Rank | Website | Search traffic | |||
|---|---|---|---|---|---|
| 1 | ↑1 | fragrantica.com | 72K | +3.0K | |
| 2 | ↓1 | makeupcityshop.com | 69K | −14K | |
| 3 | ↑2 | urbanbeauty.pk | 53K | −2.6K | |
| 4 | highfy.pk | 50K | −11K | ||
| 5 | ↑3 | allure.com | 47K | +5.7K | |
| 6 | ↑4 | lorealparisusa.com | 42K | +4.9K | |
| 7 | ↑2 | sephora.com | 37K | −3.9K | |
| 8 | ↓5 | cozmetica.pk | 35K | −29K | |
| 9 | ↓2 | elle.com | 33K | −8.8K | |
| 10 | New | maybelline.com | 33K | −937 |
Websites that changed positions within the top 10 rankings in January 2025.
Rank | Website | Change | |
|---|---|---|---|
| 6 | lorealparisusa.com | ↑4 | |
| 5 | allure.com | ↑3 | |
| 3 | urbanbeauty.pk | ↑2 |
Rank | Website | Change | |
|---|---|---|---|
| 8 | cozmetica.pk | ↓5 | |
| 9 | elle.com | ↓2 | |
| 2 | makeupcityshop.com | ↓1 |
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