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The Beginner’s
Guide to SEO

Путешествие в SEO начинается здесь!

Если вы хотите выучить SEO, вы пришли в правильное место.

Это руководство для начинающих, состоящее из семи глав, содержит все необходимое, чтобы понять основы SEO и начать улучшение рейтинга. Также вы найдете ссылки на полезные ресурсы из нашего SEO блога и канала YouTube, чтобы вы могли формировать свой собственный путь к мастерству в SEO.

1/ Как работают поисковые системы

Прежде чем вы приступите к изучению SEO, вам нужно понять, как работают поисковые системы.

2/ Основы SEO

Узнайте, как подготовить ваш веб-сайт для успешного SEO и как разобраться с четырьмя главными аспектами SEO.

3/ Анализ ключевых слов

Начальная точка в SEO — это понимание, что ищут ваши целевые покупатели.

4/ SEO контент

Узнайте, как создавать контент, который ранжируется в поисковых системах.

5/ On-Page SEO

Именно для этого вы оптимизируете свои страницы, чтобы помочь поисковым системам понять, о чем они.

6/ Link Building

По ссылкам поисковые системы находят новые страницы и оценивают их “авторитет”. Сложно ранжироваться по конкурентным запросам без ссылок.

7/ Техническое SEO

Важно убедиться в том, что никакие технические оплошности не послужат препятствием для Google при доступе к вашему веб-сайту и его пониманию.

Книга SEO для начинающих

We turned the seven chapters of our beginner’s guide to SEO into a beautiful hardcover book.

Посмотреть →
Книга Ahrefs

Глоссарий SEO

Если вы когда-либо читали что-то о SEO, вы знаете, что существует множество отраслевых терминов. Однако для упрощения на данный момент, вот несколько ключевых терминов и концепций, которые вам следует знать.

Бэклинки:

Ссылки со страницы одного веб-сайта на другой.

Ключевые слова:

Слова и фразы, которые люди вводят в поисковые системы, чтобы найти то, что они ищут.

Long-tail ключевые слова:

Ключевые слова с низкой поисковой частотой.

SERP:

This stands for Search Engine Results Pages. They’re the pages that Google and other search engines show in response to a user’s search query.

Функции SERP:

Неклассические результаты поиска (не "синие ссылки"), такие как видео, блоки твитов или выбранные фрагменты.

Блоки с ответами:

Ответы на поисковые запросы, взятые со страниц, ранжирующихся в топе, которые показываются в топе выдачи.

Расширенные сниппеты:

Результаты поиска с дополнительной ценной информацией, показанной рядом с ними (напр., рейтинги со звездами, время приготовления и т. д.)

Аутрич:

Рассылка писем релевантным блогерам и журналистам, чтобы рассказать им о вашем контенте.

Узнайте больше об отраслевом жаргоне в нашем глоссарии SEO.

SEO для локальных компаний

Люди больше не ищут локальные компании в “Желтых страницах”. Они используют Google. Узнайте, как получать больше клиентов с помощью органического поиска, из наших руководств по SEO для локальных компаний.

Мужчина с бородой

Ищете больше ресурсов? Посмотрите наш блог и YouTube-канал.

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