In this report, we show keyword metrics for all of your tracked keywords.

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Use the filters to refine the list and focus on the keywords that matter to you.

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The "Metrics" report can act as a "shortcut" to see the important keyword metrics at a glance.

See the “Parent Topic” for your tracked keywords

Parent Topic determines if you can rank for your target keyword while targeting a more general topic instead.

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To identify the Parent Topic, we take the #1 ranking page for your keyword and find the query sending the most search traffic to that page.

For example, we’re targeting the keyword “alternative search engines.” However, the Parent Topic tells us that we could rank for both “search engines,” and “alternative search engines,” with the same page.

In this case, it might be worth optimizing for the Parent Topic, then adding the keyword to Rank Tracker.

See the ranking position history for your tracked keywords

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See SEO metrics for the top-ranking pages

Hit the "SERP" dropdown to see the first page of the search results for your keyword, along with important SEO metrics.

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In the SERP overview, you'll see the following SEO metrics of the top 10 pages:

  • Number of backlinks;

  • Number of referring domains;

  • Estimated monthly organic traffic in the target country;

  • Number of keywords the page ranks for in the target country;

  • The keyword that sends the most organic traffic in the target country;

  • Search volume for the “top keyword” in the target country.

This allows you to quickly assess the top-ranking pages and understand why these pages are ranking where they are.


About this course

How to use Ahrefs

64 lessons
3h 24m
Learn practical ways to use Ahrefs' SEO tools and reports to improve SEO.

What you’ll learn

  • How to analyze yours and your competitors’ websites with Site Explorer

  • How to master keyword research with Keywords Explorer

  • How to improve your on-page and technical SEO with Site Audit

  • How to track and improve your Google rankings with Rank Tracker

  • How to discover untapped keyword and link building opportunities with Content Explorer

  • How to get keyword and link building opportunities on autopilot with Alerts

Course by

Andrei ȚițAndrei Țiț is a product marketer at Ahrefs. He develops content to help you make the most out of Ahrefs.
Sam OhSam Oh is VP of Marketing at Ahrefs. He incorporates his commitment to education and love for entrepreneurship into actionable and easy-to-digest tutorials.